Use Web Site Updates for Search Engine Positioning

Do you understand how website updates affect the search engine ranking of your web site? You thought you did everything right! You got a great web site designer, chose your keywords for your meta tags and headers and designed a great web site. At first your web site ranked high on search engines but over time your web site sank on the search engine ranking.

When you do not update your web site for a long period of time, your web site ranking will drop on most search engines. Search engines employ tools that scan the internet and look for web sites both new and old. They rank these web sites by relevance using a complicated combination of factors. One of these factors is the most recent update to the web site. If your web site is updated frequently, you will maintain a higher search engine ranking.  

Whether you add new content, remove old content or change graphics or pages, your web site will track the date you last updated your content and report that to the search engines.

Web page updates should be valid updates, not something you do just to get a higher ranking. If your business is growing or changing, there is probably a need to update your web site regularly anyway so you won’t have to worry about making up new content. For service based business, web site updates may include a new workshop or a new article or newsletter. If you are creative, you can always think of something you want to change or add to the web site.  

The added benefit of this type of web page update is that your clients will always find new content and information on the website and that will keep them coming back. As you add new content for your clients, you might also want to send an email to your web site subscribers, letting them know about new developments and web site updates.  

These web updates may offer discounts to regular clients or subscribers. If you can develop a two-pronged approach to your web site updates you will improve your traffic and client attention and sustain a higher search engine ranking at the same time.